I get it, some days are better than others. One day you’re riding high and the next you’re consumed with doubt. Welcome to imposter syndrome as a business owner.

Not sure if you have Imposter Syndrome? People who have it are high-achieving and at the same times doubt their abilities all while the evidence of their abilities shows their incredible skills. People with imposter syndrome, no matter what the evidence to the opposite, believe that they are frauds and don’t deserve their achievements.

To overcome Imposter Syndrome, there are three questions you need to answer and then address:
— why do you believe you’re a fraud and/or don’t deserve your achievements
— why do you doubt your abilities
— why can you not accept other people’s praise for your…


I’ve been looking at why people procrastinate and why it is that they just can’t stop. If you’re a procrastinator, you’ll be surprised at what science has to say about it.

You’re not lazy, you’re not poorly motivated. The real reason you won’t stop procrastinating is that your brain just won’t let you.

Let’s look at what scientists know about the behaviour underlying procrastination. Again, it’s not laziness. There are two main behaviours that drive us to procrastinate: self-control and impulsivity.

Don’t worry, all is not lost, there are ways that you can reduce and even stop procrastinating. …


One of the many questions I get asked when focusing on the psychology in business is how to get inside the mind of customers with marketing. This is called neuromarketing. It’s a new term to describe something marketing has done for centuries.

What is neuromarketing?

Neuromarketing is the application of neuroscience, psychology and their tools to the response of customers to marketing and to elicit the desired response of customers to marketing.

In other words, it’s getting inside a customer’s head and finding out how marketing effects it and using that information in future marketing.

How does it work?

Outside of researchers, most businesses and marketers are…


While neuromarketing is a relatively new term, using cognitive bias in marketing is not a new practice. While some business owners will believe that neuromarketing is “dirty” marketing, many will actually not be aware that what they believe is normal or best practice is actually using the cognitive bias of their audience through neuromarketing.

There are almost 200 cognitive biases and heuristics, heuristics are rules-of-thumb that can be applied to guide decision-making based on a more limited subset of the available information, that people use in their decision-making and behaviour. …


A lack of client boundaries leads to stress, burn out, resentment, and little to no work-life balance. You teach people how to treat you, including clients. This is why putting in client boundaries is so important to your business success and the health and welfare of yourself and any staff.

So how do you put in client boundaries around your work, business, staff, and clients? What are the main success factors needed in your business processes and what do you need, personally, to make them a reality?

Set expectations early

We all like to know where we stand. A client is no different…


Psychographics and neuromarketing are terms used to describe parts of our psychology as they apply to marketing. Understanding the psychology of our audience means that we can move past features and benefits to engaging what really drives our audience to take action.

Understanding the psychology of our audience means understanding the science of “Know, like, and trust”. In business we often hear that our clients will buy from us if they know, like, & trust us/our brand. But how do we make it happen? If we look at why, as people, we know, like, and trust people it comes down…


I do all of my business planning around the financial year and I thought I would take some time to review what I had achieved and what I have learnt.

My money in review

Ok, let’s start here. I did it. I reached my baseline achievable goal by the end of March 2021 and I’ve reached my ‘stretch’ financial goal just as the year closes out.

The good thing about having tiered financial goals is that when one level is achieved, I not only feel accomplished but I know I already have something to aim for.

Ok, so I need to be grateful for…


So often people come to me in the depths of imposter syndrome, they book a time to have me help them overcome imposter syndrome and they cancel before we get started. Why? Generally, it’s because they believe that it’s no longer a problem. The reality is that they are no longer in the depths of it and it’s not causing them issues.

Until it rears its head again.

What is Imposter Syndrome?

I get asked this a lot and I clamber at an answer because how it presents can be so personal, however at its root it is the same:

“Impostor syndrome (also known…


I openly admit to feeling overwhelmed from time to time. Sometimes it’s short-lived and other times it hangs around, as I write this it’s hanging around. I wanted to share the top 10 easiest things I do to stop feeling overwhelmed.

1. Breathe

It might sound silly but a few good, deep breaths can work wonders. In fact, a recent chat with my psychologist had her reminding me that I had forgotten how to breathe.

Too often we take quick and/or shallow breaths. This can add pressure to our heart and reduces the available oxygen to our body and importantly our brain.


Psychologists researching how people react to social media found two main chemicals are released when we go online.

Dopamine & Oxytocin

Dopamine is the chemical that our brain puts out when we want or need something. It is key in addiction, where dopamine levels are high and addiction behaviours escalate. In social media it’s triggered in anticipation of a response, a ‘like, comment’ or other response.

Oxytocin is the love drug. It’s one of the chemicals used to bond mother and baby after birth. What they found was that when people respond to our posts and comments we get a…

Kara Lambert

A small business consultant specialising in the psychology that makes business successful.

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