Mar 7Get back on track in businessThe clients who have been with me for a while, even if it’s only been stalking my socials, ask me how I get back on track. I get it, life happens, and it comes to a point where we need to pull it all back together and move forward. So…Getbackontrack10 min readGetbackontrack10 min read
Feb 16What you need to know about clients who compare priceWhen I first started working with this particular tradie client, he used to get frustrated with clients who compared price. Over the years we have tackled various parts to this and I wanted to share with you some of the discussions we have had. Before I get into it, I…Customers9 min readCustomers9 min read
Nov 20, 2022Small business lessons about knowing your audience learnt from a gameThe other weekend our youngest, 15, asked to play Cards Against Humanity (Australian Edition) as a family. We’re a very open family as we find our kids are ones to challenge what they see and hear. …Neuromarketing4 min readNeuromarketing4 min read
Oct 25, 20228 popular small business social media beliefs bustedThe other day I went to a gin festival and spoke to one of the distillers there who were saying how same-same social media marketing was. In fact, they mentioned that a number of distilleries had actually dumped a social media agency because they were doing the same thing for…Myths7 min readMyths7 min read
Sep 29, 2022What’s wrong with bouncing back in business?While I do plan my blogs, there are others that just scream at me as themes I see in my conversations, ‘bouncing back in business’ is one of them. What has finally prompted this blog was listening to this podcast between Adam Grant and Alyson Felix. I was actually disappointed…Businesspsychology5 min readBusinesspsychology5 min read
Sep 21, 2022Comparison vs Imposter SyndromeI’ve been thinking a bit of late about comparison and imposter syndrome. I’ve noticed that in some circles, the terms are used interchangeably. To be honest, they are closely linked but I don’t see them as interchangeable. So, I wanted to address how I see how comparison vs imposter syndrome…Comparison5 min readComparison5 min read
Aug 4, 2022Is your point of difference actually much of a selling point?The other day I was following a tradesman’s van in traffic and across the back was “Call now for a free quote”. Now, just the day before I had a tradesman out for a quote and it was free and I wondered how often we use these words as points…Business4 min readBusiness4 min read
Jul 25, 2022Fear of service outsourcing: How to overcome itIt is easy to understand why we fear outsourcing services. It goes against the idea of being responsible and maintaining control in our business. It’s also a fairly common fear in small business and those that are at a growth edge. …Outsourcing6 min readOutsourcing6 min read
Jul 8, 2022How to not feel guilty making big ticket salesCongratulations, you’ve just made a big ticket sale. So why do you feel guilty? And more importantly how do you not feel guilty when you make the next big ticket sale? We all need to make money and make a living to support ourselves, our families, and our futures. But…Bigticketsale6 min readBigticketsale6 min read
Jul 4, 2022How Kara Lambert differs in the world of small business coachingYou may have seen my social media posts on how I became interested in psychology, but I thought I’d let you know how I got into coaching and how I am different from other small business coaches. Experience in small business before becoming a coach Yes, I have run my own product-based small business outside of business coaching…Smallbusinesscoaching5 min readSmallbusinesscoaching5 min read
